ROCHESTER, N.Y., Nov. 27 /PRNewswire/ -- D3 Engineering has announced that it will begin providing application support and development for TI's new TMS320DM643x processors, the first DSP-only devices for DaVinci(TM) technology, to its customers in medical imaging, machine vision, military surveillance, and automotive vision. These customers are looking forward to exploring new applications made possible with these four new DaVinci processors.

With more peripherals and a video processing subsystem integrated into the new processors, fewer chips are required for a system and products can become even smaller. Designs can be simplified and BOMs will become more compact. These improvements, plus a new aggressive pricing structure for the chips, are giving manufacturers even more incentive to develop new products and applications.

"We are actively designing products for our customers based on the new cost-sensitive DaVinci processors," said Scott Reardon, CEO of D3 Engineering. "In addition to providing engineering development services on the DM643x processors, D3 is also extending our popular line of CDK's (Camera Developer Kits) to support the DM643x evaluation module. The CDK allows engineers to quickly start a CMOS or CCD based project on various families of TI DSPs. Our existing customers that rely heavily on digital image processing are eager to take advantage of the quicker time to market and the cost savings afforded by these chips."

D3 Engineering is focused solely on TI DSP platforms and is considered to be an authority in realizing their benefits. The company was an early adopter of TI's DaVinci technology, upgrading the D3 Camera Develop Kits (CDK) to the DaVinci Digital Video Evaluation Model (DVEVM). Leveraging a strong background in image processing, D3 will be able to harness the performance and peripherals of the new DaVinci processors for their customers.

"Medical imaging, driver safety and active assistance automotive systems, machine vision and military surveillance are just a few of the digital video applications that will change the products and services we will experience in the very near future," said Gerard Andrews, DSP marketing manager, TI. "We are working closely with experts like D3 Engineering to capture these exploding markets by making sure they have the most advanced technology at the right price."

About D3 Engineering

D3 Engineering is a premiere engineering design firm focused on providing one thing -- high-quality, yet affordable DSP engineering services. Strategically located in Rochester, New York's high-tech St. Paul Quarter, the D3 team works with clients from around the world who are involved in Machine Vision, Medical Imaging, Automotive, and Surveillance markets. Together they develop the digital signal processing applications for Imaging, Video, Wireless, MEMS, Audio and Motion Control products that are literally changing the world of embedded systems. More information is available on the World Wide Web at http://www.d3engineering.com .

About the Texas Instruments DSP Third Party Network

D3 Engineering is a member of the TI DSP Third Party Network, a worldwide organization of independent companies that offer products and services supporting TI DSPs. TI third parties provide expertise across a variety of applications, including audio, control, telecom, video and imaging and wireless communications. Third party products and services include a broad range of application software, development hardware and software, and consulting services that support original equipment manufacturers' efforts to bring differentiated products to the market quickly. For more information about the TI DSP Third Party Network, please visit http://www.ti.com/3p .

All product or service names mentioned herein are the trademarks of their respective owners.

CONTACT: Scott Reardon of D3 Engineering, +1-585-429-1550, or sreardon@d3engineering.com ; or Mike DeWoody of BTDT Solutions,+1-585-944-2195, or

Web site: http://www.ti.com/ http://www.ti.com/3p/