Intel, Adobe optimize Flash platform for TVs

LONDON — Intel Corporation and Adobe Systems are collaborating to port and optimize Adobe Flash technology to the Media Processor CE 3100 which will offer seamless Web-based and video viewing through advanced Intel-based cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

The effort is part of Intel’s strategy to devise a range of purpose-built SoCs for consumer electronic devices. The companies are working together to optimize both the Adobe Flash Player and Adobe Flash Lite for the CE3100.

Intel plans to ship the first CE3100 with support for an optimized implementation of Adobe Flash Lite before mid-2009. The companies are also collaborating to bring an optimized implementation of Adobe AIR technology to Intel’s digital home platform in the future.

Late last year, Adobe and ARM Holdings plc said they would partner to optimize Adobe's Flash Player 10 for mobile phones, televisions, automotive platforms and mobile computing devices based on the ARM platform.

That technology optimization is targeted for the ARMv6 and ARMv7architectures used in the ARM11 and Cortex-A processor families and is expected to be available in phones in the first half of 2009, according to the two companies.

“Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV,” commented William Leszinske Jr., general manager of Intel’s Digital Home Group.

Intel and Adobe have a long history of technical collaboration, including, most recently, being founding members of the Open Screen Project. Announced in May 2008, the Open Screen Project is designed to enable a consistent runtime environment across screens.

The initiative has 20 major industry partners and is dedicated to enable Web content, standalone applications and full Web browsing across televisions, set-top boxes, mobile devices and other consumer electronics that take advantage of Adobe AIR and Adobe Flash capabilities.

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