News & Analysis

ARC, Realtek team for audio enhanced codecs

John Walko

5/26/2009 5:20 AM EDT

LONDON — ARC International (St Albans, England) and Realtek Semiconductor (Hsinchu,Taiwan) have won the first design-in for a codec that to bundles ARC's Sonic Focus audio software with Realtek codecs.

The design-in is believed to be with a tier-1 PC OEM.

The two companies only recently signed a deal that would see the combined codec being marketed to chip manufacturers and OEMs and ODMs customers.

"ARC's Sonic Focus audio enrichment software is generating significant attention among key players in the PC and consumer electronics industry as a means of reducing bill-of-materials costs," said Wayne Lin, vice president of Computer Peripherals Business Unit at Realtek Semiconductor Corp. "This creates differentiation for the OEM and ODM customer and is a key reason we chose to partner with ARC for the PC and laptop market."

Michael Franzi, worldwide vice president of marketing at ARC International said the agreement with Realtek is a "significant endorsement of ARC's audio quality strategy by a renowned industry leader in the PC and embedded markets."

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