Firm claims win-win engagement for SIP vendors, customers

PARIS — At the IP'08 Conference this week in Grenoble, France, ChipStart, a semiconductor intellectual property distribution company, announced it has formed a sales and marketing channel aimed at the semiconductor intellectual property (SIP) market.

In line with the formation of the channel, ChipStart disclosed agreements to represent Dolphin Technology, Analog Bits, Widesail Technologies, Sonics Inc. and TeamEDA.

ChipStart claimed its channel represents a neutral party that aims to enable a more consistent engagement model to develop market-wide for the customers so that the value of the SIP they use can be more readily measured and valued.

"Since many of the SIP providers are relatively small, we can offer affordable sales representation and marketing services that enables them to reach more customers and scale very economically," stated Howard Pakosh, President and CEO of ChipStart. "For the customer, we offer consistent presentation and commencing of the SIP so that can move towards streamlined management and gain clear pictures of the value the engagements bring."

In 2008, ChipStart has successively opened sales and support offices in Cambridge, Massachusetts, in Palo Alto, Calif., and in Maidenhead, UK, to address the growing demands from its US- and European-based customers.

ChipStart was founded in 1998 and is headquartered in Toronto, Ontario.