ST reorganizes regional structure

LONDON — STMicroelectronics NV (Geneva, Switzerland) has announced changes in its global sales and marketing organization, consolidating ST's regions in Asia to two: Greater China & South Asia, Japan & Korea, with effect from Jan. 1, 2010.

The Greater China and South Asia region will be led by corporate vice president Francois Guibert. Within this region, ST's headquarters for sales and marketing will be based in Shanghai, while the company will keep its manufacturing headquarters in Singapore. The Japan and Korea region will be led by corporate vice president Marco Cassis, currently the head of ST Japan.

Moving from Greater China to the Americas, corporate vice president Bob Krysiak will spearhead ST's efforts to expand into Central and South America and continue to increase market share in North America.

Andrea Cuomo will continue to serve as executive vice president and general manager of sales and marketing for ST's Europe, Middle East, and Africa (EMEA) region.

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