Break Points
Intel Buys Wind River
Jack Ganssle
6/8/2009 12:35 AM EDT
But I have trouble understanding the latest, their pending $884 million acquisition of Wind River.
Intel is working hard to establish a strong presence in the embedded market, one they created but later mostly ignored in favor of high-margin desktop components. The Atom processor, for instance, is in part targeted at this industry. So buying the largest embedded tools vendor at first glance makes sense.
But what does Wind do for Intel?
It's not profits. Wind River has struggled with profitability for years, in their good years generally squeaking out income in the few percent of revenue range.
It's not revenue. Wind's $300 million or so in sales merely a flyspeck compared to Intel's nearly $30 billion.
Is it Wind River's excellent toolchain? Perhaps. Intel has been in the tool business before, but now has largely, though not entirely, left it to third parties.
Is it Wind River's Linux support? Maybe, but it's hard to imagine spending $880m to sell free software.
Maybe Intel feels they need an RTOS. Except they've tried that before with iRMX and eventually sold the product line.
Wind River's VxWorks is everywhere, and is available on a number of different architectures, including the x86. I find it inconceivable that Intel would want to support other vendors' chips, so suspect that over time VxWorks support will be pruned to just the x86.
That's scary for customers using VxWorks on non-Intel platforms. It's a very common RTOS in the space business " but, too my knowledge, there are no radiation-hardened versions of Intel's Atom or other mainstream processors. Perhaps Intel will introduce a rad-hard Atom. But that seems poor business, considering the cost of hardening versus paltry market size.
Space is a natural gala market for tool vendors, but it illustrates the tension between tool and chip vendors. Lots of design seats means plenty of revenue for the tool folks, but extraordinarily low volumes translate into insignificant sales for the IC companies.
The only bright spot I can see for Intel lies in Wind River's support for multicore processors. It's clear that Intel and others see multicore as the future.
But multicore is, in general, not a good match for embedded systems. As I've written previously here, the symmetric multiprocessing favored by mainstream CPU vendors does not scale well in most embedded applications.
What do you think? Is this marriage a match made in heaven?
Editor's Note: To express your opinion, go to the Embedded Poll on the Embedded.com Home Page.
Jack G. Ganssle is a lecturer and consultant on embedded development issues. He conducts seminars on embedded systems and helps companies with their embedded challenges. Contact him at jack@ganssle.com. His website is www.ganssle.com.





krwada
6/8/2009 2:02 PM EDT
This is some interesting news. At first glance, it appears as if Intel is responding to the threat that ARM represents in the embedded space. However; Intel still has preeminence in the embedded space using Microsoft Windows.
I know of a few engineers that may choke on this MS-Windows/Intel/embedded thing ... However, do not underestimate the power of Intel with Microsoft in the embedded arena!
If one includes all the 'embedded' Labview applications out there ... then the dominant OS/uProcessor combination out there is Intel with Microsoft inside!
... indeed!
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Gaysh
6/8/2009 2:24 PM EDT
Intel wants Wind River's rolodex...specifically Freescale customers.
With Freescale struggling financially, Intel can take them down by switching just 20% to Itel.
If you can't legally gain all the customers you want (i.e., monlopoly) you can always covertly buy them!
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PWong
6/8/2009 3:45 PM EDT
Intel is just being smart. There could be serious financial or other gains for Intel, at least in the long run. Much more than Novell and SuSE deal. Very different from what BlackBerry's CEO trying to move Phoenix Coyotes hockey team to Canada (like buying a piece of expensive art). Even if Intel didn't make a penny out of this, what do they care for that amount of money? I hope Intel keeps Wind River alive and in America.
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B Kockoth
6/12/2009 8:46 AM EDT
While it looks like a smart move to buy one of the big supporters of your competitors, Intel has been in bed with Wind River before. Or, to be more precise, in a Beemer (in 2008 Intel and Wind River announced a common telematics platform).
Some 10 years ago Wind River has been on the aquiring side of the company takeovers: employees and customers of Diab Data, ISI and last but not least EST have the experience resulting of such deals.
May the support of the embedded engineer win over strategic games!
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